May 23, 2024

According to a newly released report by Fairfield Market Research, the global fruit and herbal tea market is predicted to reach a valuation of US$6.5 Bn by the end of 2030 from a value of US$3.8 Bn attained in 2023. The market is estimated to witness a compound annual growth rate (CAGR) of 7.8% during the projection period from 2023 to 2033.

Fruit Teas

Fruit tea, created from an infusion of fruit (fresh or dried) and tea leaves, appeals to consumers because of its naturally sweet and refreshing flavors. Consumer demand is currently for unique and exotic fruit blends, especially hibiscus teas. Hibiscus teas are prized for their intense hue, sour taste, and abundance of antioxidants.

Herbal Teas

The popularity of herbal teas—which are made from the combination of herbs, spices, flowers, etc.—continues to rise thanks to consumer preferences for natural and wellness-oriented beverages that also include supposed health benefits.

Consumers are also looking for a variety of flavor profiles, which herbal teas provide.

Growing Markets

North America currently leads the market thanks to strong marketing tactics, product advancements, and a growing emphasis on premium and specialty teas. Health consciousness and changing taste preferences are also working to make North America a significant force in the world market for fruit and herbal teas.

There is also notable expansion occurring in the Asia-Pacific market. It’s the most rapidly expanding market for fruit and herbal beverages. Demand for creative blends and functional teas is rising due to the region’s long tradition of tea drinking, especially in nations like China, and India. Growing disposable income and a focus on overall health are the key factors driving the explosive rise of the Asia Pacific fruit and herbal tea market.

Reason for Demand

This market growth highlights the increasing demand for functional and specialty blends and the widespread availability of eCommerce platforms.

Growing Interest in Health & Wellness: The global fruit and herbal tea market has been experiencing steady growth in recent years, driven by increasing consumer awareness of the purported health benefits associated with herbal teas, rising demand for natural and organic beverages, and the growing preference for caffeine-free alternatives to traditional tea and coffee.

Increasing consumer interest in health and wellness, natural products, and sustainable lifestyles has also fueled demand. Consumers are seeking innovative and exotic flavor combinations, as well as teas with added functional ingredients such as vitamins, minerals, and adaptogens.

E-commerce: The online distribution channel currently dominates the market as e-commerce platforms have become increasingly important for the distribution of fruit and herbal teas. These platforms offer consumers a convenient way to access a wide range of products and flavors from around the world.


Plan to Attend or Participate in World Tea Expo, March 24-26, 2025

To learn about other key developments, trends, issues, hot topics and products within the global tea community, plan to attend World Tea Expo, March 24-26, 2025 in Las Vegas, co-located with Bar & Restaurant Expo. Visit

To book your sponsorship or exhibit space at the World Tea Conference + Expo, or to inquire about advertising and sponsorship opportunities at World Tea News, contact:

Ellainy Karaboitis-Christopoulos, Business Development Manager, Questex

Phone: +1-212-895-8493; Email: [email protected]

Also, be sure to stay connected with World Tea Expo on social media for details and insights about the event. Follow us on X, Facebook, Instagram and LinkedIn.


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